Tag Archives: odd future

Neptunes children: The Internet’s Syd and Matt Martians strike out solo

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“When members of musical groups go solo, armchair critics use it as an opportunity to figure out who was the bigger talent all along. Sometimes it’s easy (Destiny’s Child); other times more contentious (OutKast). But on their debut solo albums, the founding members of The Internet – Syd (née Bennett) and Matt Martians – have refused to play into that game, defying expectations and easy classifications as they have their entire careers.”

Read more at FACT Magazine.

Video Rundown: Brenmar / The Weeknd / Tyler the Creator

Here are three new videos that challenge the concept of sexuality in the format. Audiences are used to dancers, models, and objects of affection in clips; what happens when these sex objects are taken out of their element?

Brenmar – Taking It Down

The video for Brenmar’s “Taking It Down” flips the concept of the lap dance: the dancer keeps her clothes on as she takes off Brenmar’s… hair. Intercut with scenes from a dreamlike, after-hours rave in the barber shop, the clip complements the Marques Houston-sampling slice of rhythm and bass. Who knew a straight razor shave could be so sexy?

The Weeknd – The Morning

From the High 5 Collective comes another unofficial – yet slickly produced – video for a song by the Weeknd. Like the clip for “What You Need,” this one for “The Morning” features semi-dressed club girls during the morning after. But as these four wander home from partying in the desert, things take a turn for the weird. Models, cocaine, the Devil – what doesn’t this video have?

http://vimeo.com/24453255

Tyler the Creator – She (feat. Frank Ocean)

Odd Future has come a long way from lo-fi skate videos. The clip for Tyler’s “She” actually has a narrative, albeit an OFWGKTA-approved one about stalking and violence. Tyler (who also directed) appears as the ski-mask and Supreme clad Goblin, stalking Frank Ocean’s girlfriend. The twisted tale of high school devotion ends with Tyler smiling and practically winking at the camera, acknowledging that the video – and the Odd Future MO – are both fantasies.

The Verge: Kreayshawn and the White Girl Mob

This will teach me to plant the flag early on an intriguing artist. Here’s someone I’ve been trying to write about for a while, but couldn’t fully wrap my head around. Now she’s starting to catch some Internet buzz, so I might as well give my (belated) two cents.

I first heard of Kreayshawn late last year, when I came across her video for “Bumpin Bumpin.” Who was this ghetto fabulous white girl from Oakland?

Kreayshawn is a multimedia artist, very much in the style of 2011: she raps, DJs, directs and edits music videos, and even makes NSFW pixel art. In LA by way of East Oakland, Kreayshawn is part of the swagged out, post-hyphy based movement spearheaded by Lil B and the Pack. She has even directed and edited some of Lil B’s most viral video hits, including “Like a Martian.”

On Kittys X Choppas, Kreayshawn won’t blow anyone away with her lyricisim or flow. But in the based world (or that of Odd Future, for that matter), that’s not the point. This is about stripping it down to the irreverent essence of hip hop. This is grimy party rap about drug-induced insanity (“High,” a freestyle over Salem’s “Whenusleep”) and unapologetic violence (“They Wanna Kill Me,” “Killin Hoes”).

In comparison, associate V-Nasty makes Kreayshawn look tame. While “Free Earl” has become an esoteric battle cry, “Free V-Nasty” is far more concrete: V-Nasty was recently released from Alameda County Santa Rita Jail. As expected, she’s raw, violent and lives up to her name on her Don’t Bite Just Taste mixtape. She’s also a freestyler in the vein of Lil B, dropping ad-libs and punchlines with reckless abandon.

Rounding out the White Girl Mob with Kreayshawn and V-Nasty is DJ Lil Debbie, another based artist with a diversified portfolio. Check out the crew’s latest release, the video for Kreayshawn’s “Gucci Gucci” (and watch for a cameo by Odd Future’s Left Brain). On “Gucci Gucci,” she’s actually made strides as a rapper; I can’t get over the hilarious simplicity of “Bitch you ain’t no Barbie / I see you work at Arby’s / Number two, supersized / Hurry up I’m starving.”

Odd Future and Lil B are re-writing the book on hip hop. Kreayshawn and the White Girl Mob might get their own chapter.

Download: Kreayshawn – Kittys x Choppas
Download: V-Nasty – Don’t Bite Just Taste

Unofficial OFWGKTA After Party, presented by Postcultural.com

In LA, Tyler, the Creator was detained by the cops.

In Boston, a meet-and-greet at Newbury Comics nearly turned into a riot.

In Detroit, the audience threw glass bottles, Hodgy Beats attacked an audience member, and the Wolf Gang called it a night.

Is DC ready for Odd Future?

What press-captivating antics will transpire before, during, or after Wednesday night’s sold-out show at the Rock and Roll Hotel are a mystery. But if the show is anything like the collective’s Valentine’s Day gig at U Street Music Hall, it is sure to be a memorable night.

That’s why Postcultural is proud to present the unofficial OFWGKTA After Party, featuring the DJ stylings of Matt Rose and Blake9.

The last time an eagerly-awaited performer graced the stage at the Rock and Roll Hotel, he spent some time upstairs, mingling with fans. Will the same be true tomorrow night? Come hang out after the show to find out. Just don’t ask about Earl.


Album Review: Tyler, the Creator – Goblin

If Odd Future has taken over the world, Tyler, the Creator is the evil mastermind. Hip-hop needs provocateurs – NWA, Kool Keith, Eminem – polarizing artists that both shock and entertain. Tyler and Odd Future are the next in this line, set apart from their peers by their barely legal ages, Internet-age productivity and Wu Tang-like devotion to their brand.

Goblin is the collective’s first proper album, released on trendspotters XL. Continuing his conversation with his fictional/internal psychiatrist, as on Bastard, Tyler opens with a nearly seven-minute title track, a spoken-word diatribe about the downside of his meteoric rise (“I don’t even skate anymore, I’m too fucking busy.”). This isn’t new territory – see Kanye, Drake, Childish Gambino, etc. – but like those artists, Tyler has a well-developed image and style.

The Odd Future movement revolves around self-gratification, not breaking new ground. Tyler’s closest comparison is Eminem, with his odes to sexual violence, suicidal fantasies, and parental disappointment. Like Eminem, he reiterates the obvious to his critics: his lyrics are fictional, going as far to call out “white America” (the target of the first song on The Eminem Show). Tyler even adopts his cadence at times.

Tyler is all about contrasts and juxtapositions, reveling in dualities. Admonishing the listener one moment for taking him too seriously, and then grabbing them by the throat and forcing them to recognize him the next. First self-confident at his accomplishments in the last six months, and then suicidal over his existential, self-esteem issues. “Tron Cat” includes jazzy, la-la-la breaks: momentary respites from grimy negativity like “rape a pregnant bitch and tell my friends I had a threesome.”

Posse cuts present contrasts, as well. The swagged-out “Bitch Suck Dick” has the bombastic production of a Soulja Boy track, while “Window” is clouded and syrupy – a barely-there beat that lets the storytelling do the heavy lifting. Advance single “Sandwitches” gets a spit-shine and a proper release; the Odd Future anthem pairs Tyler with Hodgy Beats. The duo returns on “Analog,” one of Tyler’s smoothest songs yet. Companion pieces “She” and “Her” are Tyler’s unique attempts at ballads: nakedly confessional tales of high school love and loss. “She” features crooner and break-out candidate Frank Ocean, who shines, as usual.

Tyler is the first to admit that he isn’t the best rapper. His flow is lazy and repetitive at times, and he’s obsessed with the same topics. These are largely products of his age. Behind the boards, he already has developed a trademark sound: queasy, horror movie boom bap. His greatest pressure to improve will probably come from within Odd Future: standout track “Transylvania” is the only produced by someone else: Left Brain.

Goblin is a fine sequel to Bastard. Musically, they go hand-in-hand. Lyrically, Tyler’s work is informed by the last year and a half, as he joins his fame-challenged peers. No doubt, the album is uneven. But Goblin is another testament to Odd Future as the most exciting and vital artists of their generation. Bastard announced Tyler to the world. Goblin ensures that this is just the beginning.