Video Rundown: Brenmar / The Weeknd / Tyler the Creator

Here are three new videos that challenge the concept of sexuality in the format. Audiences are used to dancers, models, and objects of affection in clips; what happens when these sex objects are taken out of their element?

Brenmar – Taking It Down

The video for Brenmar’s “Taking It Down” flips the concept of the lap dance: the dancer keeps her clothes on as she takes off Brenmar’s… hair. Intercut with scenes from a dreamlike, after-hours rave in the barber shop, the clip complements the Marques Houston-sampling slice of rhythm and bass. Who knew a straight razor shave could be so sexy?

The Weeknd – The Morning

From the High 5 Collective comes another unofficial – yet slickly produced – video for a song by the Weeknd. Like the clip for “What You Need,” this one for “The Morning” features semi-dressed club girls during the morning after. But as these four wander home from partying in the desert, things take a turn for the weird. Models, cocaine, the Devil – what doesn’t this video have?

http://vimeo.com/24453255

Tyler the Creator – She (feat. Frank Ocean)

Odd Future has come a long way from lo-fi skate videos. The clip for Tyler’s “She” actually has a narrative, albeit an OFWGKTA-approved one about stalking and violence. Tyler (who also directed) appears as the ski-mask and Supreme clad Goblin, stalking Frank Ocean’s girlfriend. The twisted tale of high school devotion ends with Tyler smiling and practically winking at the camera, acknowledging that the video – and the Odd Future MO – are both fantasies.

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