Video Rundown: Creep / James Blake / Frank Ocean

Here are a trio of videos that start to fill in the blanks around buzzworthy – yet mysterious – artists.

With only one official release to their name (“Days”), it was difficult to pinpoint the sound of CREEP; it takes more than a single point to define an artist. But with the release of the video for “You,” the points are beginning to form a line.

The video for “You” is a study in duality, in the same way that the’s goth-tinged R&B balances light and dark. The stark, black and white clip intersperses images of both duos responsible for the song – CREEP and twin sister vocalists Nina Sky. CREEP is mostly shown in silhouette or out-of-focus, practically stalking Nina Sky down an otherworldy hallway. There is a sensuality to the clip that matches its eeriness; what’s with the stigmata imagery?

Somehow, the video for James Blake‘s “Lindisfarne” is creepier than Creep’s offering. The mellow, finger-picked song is accompanied by an uneasy, almost cultish video. Who are these misfit toys, with their strange rituals, both corporeal and metaphorical? I’m guessing most viewers will find the literal spit swapping gross, not nostalgic; this generation didn’t have the liberty of becoming blood brothers, or using any other bodily-fluid-swapping bonding. Still, the feelings of abuse and loss in a clip that – at first glance – could be out of a British coming of age film, are quite surprising.

Nothing about Frank Ocean or his associates in Odd Future is predictable, so when he released “Acura Integurl” as the lead video for Nostalgia, Ultra (instead of “Novacane”), no one should have been surprised. Despite not appearing on the mixtape version of the album, the piano ballad is quickly becoming a fan favorite.

The impossibly lush video features Ocean, lovelorn and driving an Acura down the highway. The video effects that obscure the rising heartthrob serve only to increase the mystery and allure that surround him. Nostalgia, Ultra is set to be re-released on May 31, after which he should be able to buy the video’s sports car.

http://vimeo.com/24092206

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