“Growing up in Riverdale, Md., Michael Olumide Ogunnubi — who performs as Olumide — saw hip-hop as a way to fool around with his siblings, imitating music videos on VHS or recording Weird Al-styled parodies with a USB microphone borrowed from a PlayStation. But after feasting on a diet of such aughts heavyweights as 50 Cent, the Game, T.I., Ludacris and Chamillionaire, the 27-year-old talent got more serious about his craft, quietly recording music and eventually releasing it into the world.”
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